Northern Virginia, DC & Maryland Real Estate 📞  📧 

Listing Presentation for sellers

Your Goal
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Is to sell your home:

  • As quickly as possible
  • For as much money as possible to you $$$
  • With the most favorable terms for you
  • With ease, as little stress and inconvenience to you as possible

Our teamwork is critical as is communication and cooperation to ensure a successful sale.

Miguel's results!
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Proven results are the best indicator for future success in the sale of your property.

Below are the market & Miguel's averages as it pertains to: time from list to contract, and, what percent of list price is achieved for the sellers.

Market Average
Miguel's Results


60
days selling
29
days selling



96%
of ask price
98%
of ask price

On average, Miguel will sell your home 1 month quicker for $10,000 more, based on $500K sales price.

Miguel's Resume
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Listing Process
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Listing Appointment
  • Meet with you
  • Review property
  • Discuss plans
  • Sign representation agreement



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Prepare property
  • Agree to improvements
  • Clean & landscape plan
  • Advise on preparing home for showing
  • Finalize price
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Activate Listing
  • Professionally photographed
  • Notify agents property details
  • Enter in MLS, place sign, brochures & lockbox
  • Implement Marketing
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Contract
  • Review offer(s)
  • Call lenders and verify funds
  • Negotiate with buyer(s)
  • Ratify contract



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Contract to Close
  • Home & Pest inspections
  • Appraisal
  • Loan approval
  • Settlement date finalized
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Settlement
  • Move out of property
  • Pre-settlement inspection
  • Settlement & Recordation
  • Receive proceeds
Professional Photos
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The quality of the photos that are presented in the internet and promotional materials are key in attracting buyers. They are the first presentation of the property. Buyers make decisions based on what they see on-line. So your property photographs can attract or dissuade potential buyers. This is key since 94% of buyers search online before ever viewing property in person. That is why Miguel hires professional photographers to ensure your property is presented in the best possible light. Here are some past examples:
Marketing Plan
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Price is the most important element to get right, else all other aspects are futile. In today's world, appraisers, agents and the public have easy access to recent sold prices and make judgements of market values. So it is critical to get this right, to get it sold!

Property condition and upgrades vis-a-vis competition and recent sales will impact the sale price.

Promotion is achieving the correct communication to each target at the right time to advance the sale of your property.

The first two items are very specific to each property. For that reason, the following will share examples of promotional items used and why.

Promotion Plan
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The first question to ask is "where should the agent place their efforts to get your property sold?" The obvious answer is where buyers are looking to find out about properties. This will help us focus promotion efforts to sell your property. To help answer that question we obtain 2017 research conducted by the National Association of Realtors wherein they asked buyers the following question:
"Where did you (buyers) first see the home you eventually purchased?"

The chart below provides the split of answers given:

  • 49% - Internet
  • 31% - Real Estate Professional
  •   7% - Yard Signs
  •   6% - Friends, relatives, neighbors
  •   6% - New construction
  •   2% - Knew the seller
  •   1% - Print advertising

Now with this information you will better understand where efforts should be placed to get your property Sold!

After professionally photographing your property, we will use images in all marketing materials.

1. Virtual Tour, for internet exposure everywhere

2. As real estate agents represent 97% of all area buyers, it is imperative that active agents (80/20 rule) become aware of your property even before it goes on the market for sale. Emails like this example have gotten to agents whom have shown their buyers and purchased the property:

3. Install Electronic Lock Box - to provide access for other Realtors

4. By targeting potential buyers (renters, move up buyers and downsize buyers) & neighbors, this generates interest quickly, yields a quicker sale at a higher price, which is what sellers want.

just listed postcard

5. Communicate via office promotion & company network

6. Order & install For Sale yard sign to attract people interested in the neighborhood

7. Open Houses in MLS, property webpage, and with directional signs to the property

8. Full color Marketing Brochure, which helps the prospective buyer remember what the home had so they can reference it more easily and access information. Also prepare fact sheets to be left in the home with brochure, so that the buyer will have key information to be able to act.

brochure

Communication
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  • Communication with frequency and method agreed
  • Provide marketing statistics & Open House traffic
  • Continuously review pricing strategy
  • Negotiating skills to get you top dollar
  • Estimate Net Proceeds on all offers
  • Coordinate all needed inspections
  • Coordinate all transaction documentation
Reviews
Miguel achieves 93% of his business through past clients and their referrals. His clients trust him. They know he is knowledgeable, and respect his advice. So, who better than his clients to let you know what he has done for them so you can realize what he can do for you. So, click on his Raving Reviews to see.

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