Northern Virginia, DC & Maryland Real Estate

Marketing Plan


This will show you some of the key things that I will do to help you sell your property. Although each property is unique and requires a specific plan based on your needs and the competitive market landscape, it is good to know what past seller clients say about my services, which can be viewed below (press any of them to show you all my testimonials):
Prior to Public exposure
  1. Explain the Agency Law - to ensure you know who is working for you.
  2. Advise on preparing home for showing - so as to increase the appeal for prospective buyers.
  3. Help you price your property - wherein we will look at properties similar to yours and see what has sold and what is for sale.
Marketing & Promotion
  1. Professionally photograph your property - to use in all marketing materials
  2. Install Electronic Lock Box - to provide access for other Realtors®
  3. Order & Install For Sale Yard Sign - to attract people interested in the neighborhood
  4. Full color Marketing Brochure
    property brochure
  5. Virtual Tour
  6. Prepare fact sheets to be left in the home with brochure
  7. Communicate to key targets:
    1. Office Promotion
    2. Target Top Agent Communication (80/20 rule)
    3. Direct eMail information on your property personalized to many area Realtors®
    4. Target Potential Buyers
    5. "Just Listed" postcards mailed just listed postcard
  8. Open Houses - with directional signs to property
Communication & Reporting
  1. Communication with frequency and method agreed
  2. Provide marketing stats & Open House traffic
  3. Continuously review Pricing Strategy
  4. Negotiating Skills to get you top dollar
  5. Estimate Net Proceeds on all offers
  6. Coordinate all inspections (when needed)
  7. Coordinate all transaction documentation

Next go to Your home's value a comparative market analysis.